Medical Aesthetics Copywriting + Content Strategy
Helping plastic surgeons, dermatologists, and aesthetic clinics build a premium reputation with content that earns trust and supports high-value patient decisions.
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Services
Web copy, emails, social captions, and more. Get content that meets patients at key touchpoints.
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Portfolio
Content that positions your practice as the trusted choice. See how I bring that to life.
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About Me
A writer that understands the patient and provider perspective. That’s where great content starts.
Trusted By…
Medical Spa
Medical Spa
Medical Weight Loss Center
Medical Spa
OBGYN & Aesthetic Clinic
Holistic Wellness Center
Copy That Elevates Your Practice
You spent years in training. You’re the expert. But a world of information is at each patient’s fingertips. And let’s be honest — a lot of it isn’t accurate, up-to-date, or properly suited to their needs (lookin’ at you, TikTok).
Now that they’re completely overwhelmed with info before they even step foot in your clinic, they’ve got questions.
→ “Does this provider truly understand what I want?”
→ “Can I trust their judgement?”
→ “Is this really worth the price?”
You need an online presence that establishes you as the authority. One that cuts through the noise and attracts the patients who:
→ Love a premium experience
→ Value your expertise above all else
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Job Valluthamannunkal, JMax Media Solutions
“Audra worked with us for over five years as our chief content strategist, supporting all of our medical clients, among others.
She consistently delivered high-quality content and was professional, reliable, and attentive. She communicated directly with our clients and produced excellent work, which led to clients specifically requesting her.
I highly recommend Audra to any organization looking for a skilled, dependable, and experienced content strategist.”
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Katherine Clausing, Clausing Creative & Consulting
“We have contracted Audra for SEO-optimized copy, social media, informal blogs, and technical articles. Our audiences are diverse, including small business customers to global enterprises. She does a fantastic job of adapting tone of voice, picking up new information, and quickly turning projects. Audra's skill and work ethic make her a go-to time and again.”
A Writer That Knows The Specialty
Generic copy costs established practices more than they realize — in credibility, in patient trust, and in time spent chasing leads who were never the right fit.
You deserve a specialist who steps in and writes across your full content ecosystem without the need for hand-holding. After 6+ years of writing in medical aesthetics, I already know the nuances of your specialty.
Bottom line? You get content that attracts and converts the right patients for your practice.
A Bit About Me…
Hi, I’m Audra! I've spent over 6 years writing across a range of healthcare specialties, with a special focus on medical aesthetic practices.
Each engagement deepened my fluency in the specialty: the procedures, the patient psychology, and the particular credibility that aesthetic practices need to project to get new patients through the door.
And I can’t talk about my experience without mentioning my husband — a practicing ENT. I helped him edit his medical school applications, kept him company during 12-hour study days in med school, packed meals for 48-hour shifts in residency.
I’m painfully familiar with the long road you’ve traveled to get where you are today. And now? I see the day-to-day challenges of a practicing physician, first-hand.
In my personal world, I’ve been surrounded by physicians for years — many of whom are facial plastic surgeons. I've sat at dinner tables where the conversation turns to rhinoplasty outcomes and brow lift techniques. (And if I’m being honest, the conversation almost always takes a clinical turn. The spouses just learn to live with it!)
That familiarity with the clinical world — the way surgeons think, talk, and make decisions — has shaped how I write for this specialty in ways that are hard to teach.
My Philosophy
Patients considering aesthetic procedures — whether surgical or non-surgical — are making decisions that involve their sense of self just as much as their appearance (if not more!).
They're not just looking for a provider who can technically perform a procedure. They're looking for a practitioner with excellent judgment, genuine care, the intuition to address their concerns with compassion, and the integrity to make thoughtful recommendations rather than easy sales.
The best copy communicates all of that before a patient ever walks through the door.
It positions your practice as:
→ Premium without being cold
→ Clinically credible without being intimidating
→ Welcoming without being generic
That’s what draws patients in. And that's what I write toward, every time.
I DON’T WRITE JUST TO DESCRIBE WHAT YOU DO.
I write to help patients feel safe trusting you with something deeply personal.
Services
Your time is precious. So every service I offer is built around one goal:
Highlighting your clinical expertise and bringing in your perfect-fit patients — without requiring you to babysit the process.
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SEO Visibility Audit
$350
Website needs work? Start here! An audit of your website helps us focus on projects that will actually move the needle for your practice.
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Website Copy
Custom Pricing
A great first impression is everything. From one-off pages to a full overhaul, you’ll get search-optimized copy with the clinical accuracy and patient-facing tone your specialty demands.
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Blog Content
Starting at $600
Gain organic traffic with clinically accurate, search-optimized articles that encourage your patients to deep-dive on topics of interest (without turning to “armchair experts” on TikTok instead).
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Email Marketing
Custom Pricing
Monthly email campaigns and newsletters keep your practice top-of-mind and ensure your patients get reliable info from a trusted source. Evergreen email sequences draw in new prospects and keep your patients on-track with their care.
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Patient Education Materials
Starting at $800
Long-form procedure guides that include pre- and post-care instructions build patient confidence and reduce the burden on your clinical staff. Also great for bringing in new email subscribers!
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Social Media Copy
Starting at $500
Stop the social media scramble with consistent monthly captions and short-form content packages that reflect your practice's clinical credibility — with a little added punch!
The Process
Step One — Reach Out
Fill out a short contact form with info about your practice and what you’re looking for. Simple and quick!
Step Two — Scoping Conversation
We'll align on deliverables, timeline, and pricing. This is usually handled through a 30-minute discovery call. Most projects are scoped and underway within a week or two.
Step Three — First Drafts
You receive a polished copy on the first go. Two rounds of revisions are included on every project. Additional revisions may incur a fee.
Step Four — Ongoing Partnership
Many clients prefer the simplicity of an ongoing retainer after the first project or two. You get one writer and one voice across every channel. No re-briefing, no starting over. Plus, retainer clients receive priority scheduling.
Portfolio
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Full Website for New Medical Spa
This new, dermatologist-led med spa in NYC needed a full website to promote their extensive suite of services.
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Email Newsletters
A handful of monthly email newsletters (in original document form) for a medical weight loss clinic and an OBGYN clinic that also offers aesthetic services.
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Full Website Rewrite for Holistic Wellness & Aesthetic Center
This provider’s website was a dated one-pager with limited information. The entire site was re-written to include a fleshed-out homepage, service pages, and more.
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Blog Comparing Bariatric Surgery & Weight Loss Medication
This medical weight loss clinic offers surgical and non-surgical weight loss options. This blog provides an overview of available services.
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Blog Reviewing Non-Surgical Weight Loss Options
This medical weight loss clinic offers several non-surgical options for weight loss and weight management. This blog reviews those options, including a non-surgical endoscopic procedure.
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Blog About the Ideal Time to Get an IPL Treatment
This blog was tied into this med spa’s promotional calendar to encourage autumn bookings for IPL.
Let’s Get Started
To help me understand your practice and respond thoughtfully, please include the following info:
Type of practice
How long your practice has been established
Any specific marketing struggles you’re facing
I respond to every inquiry personally, typically within one to two business days.